From values to
strategic communication

Value design suits you if...

  • You are building a new business
  • You are seeking funding
  • You are interested in opening a dialogue with the media and your stakeholders
  • You are navigating generational transition
  • You are emerging from a PR crisis
  • You are rethinking your value chain
  • You are reworking your business model
  • You want to implement social advocacy
  • You want your business to have an impact but don’t know how to voice it
  • You want your business to be competitive while effecting positive public impact

Find out more about value design

Integrated communication strategy

Make A Plan is a consulting firm specialised in brand positioning strategies and integrated communication.
We define the values of a brand or project and create optimal positioning and storytelling. We guide organisations undertaking strategic change through daily communication activities and multichannel communication planning.

Strategy is a pattern in a stream of decisions

- Henry Mintzberg -

Key Expertises

The secret of the market leader is to cultivate awareness

STRATEGY


  • Value proposition design
  • Repositioning
  • Value chain and business model redesign
  • Impact assessment
  • Multichannel strategy planning
  • Campaign planning
  • Communication strategy for the Italian market
  • Media relation strategies
  • Crisis communication
  • Social responsibility
  • Media narrative design
  • Issue ownership building
  • Stakeholder Engagement Plan
  • Policy and political advisoring

EXECUTION


  • Campaign and events execution
  • Country/sector/company reports
  • Press office
  • Crisis communication recovery
  • Non-financial reports
  • Stakeholder Engagement
  • Training
  • Content management
  • Social Media management

KEY DOMAINS OF EXPERTISE

Innovative startups

Banking and Finance

Insurance

Healthcare

Energy & Sustainability

Food and Nutrition

ONG e Associations

Professionals
Insights

Latest posts

Every week we publish insights that are useful for your business

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Daniela Bavuso

November 27,2017

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Lorem ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum standard dummy.

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Daniela Bavuso

November 27,2017

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Founders

Daniela

Daniela Bavuso

Federico

Federico Blancato

Make A Plan

Contacts

Milan

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